MedSelect / Medical / Orthopedic
Select OS for orthopedic surgeons
Knee/hip replacement, cartilage repair, spine surgery. The most defensible surgeon profile for UK / Germany / Gulf inbound patients. Outcome data audit chain + Schema.org MedicalProcedure + AI Citation Share — full package.
The orthopedic content problem
Source of outcome claims
Joint-registry data (AOANJRR, NJR, SHAR) — without it as a cited claim, Western patients don't trust the numbers. If source URL + version + access date isn't in the audit chain, citation chances drop.
Waiting-list comparison risk
'NHS 18 months, us 2 weeks' claims are Ad Council + Medical Chamber complaint material. Without decline-list catching these patterns up front, the editor produces risk.
Cross-border patient anxiety
A Western patient flying 2,000 km for spine surgery needs JCI accreditation, post-op follow-up, language, structured into the content. No CMS forces this; we do.
Select OS, orthopedic edition
Outcome data reviewer role
New persona: outcome_data_reviewer. Reads joint-registry data + validates source link for every cited claim. State machine auto-triggers this gate.
Schema.org MedicalProcedure + outcomeData
Each implant type (revision THA, primary TKA, cervical ACDF, lumbar microdiscectomy) carries its own MedicalProcedure JSON-LD. AI engines treat this metadata as verifiable signal in Western-patient queries.
Post-op continuity audit
Telehealth follow-up plan, physiotherapy protocol, complication protocol — structured fields in the voice card. Surfaced as rich snippets on the tenant's canonical site; raises both patient and AI-engine trust.
Which surgeons we work with
- Robotic knee replacement boutique surgeons (Mako, ROSA, NAVIO certified)
- Sports surgery + orthobiologics (PRP, stem cell) private-practice surgeons
- Full-service orthopedic centres with cross-border patient volume (JCI / Joint Commission preferred)
Founding tenant pricing
First 2 orthopedic tenants in Phase 2: €2,500–€3,500/month. Onboarding ~3 weeks (outcome-data audit setup adds one week). Voice card + outcome-reviewer pairing + GSC/GA4 + AIDO probe seed + first draft. Standard pricing: €4,000/month.
Orthopedic-tenant FAQ
›Do we provide the outcome data reviewer, or do you?
Either works. Founding tenants with an in-house expert (e.g. assistant or ops coordinator) can use that person. Otherwise MedSelect retains a JCI-experienced orthopedist as outcome reviewer — €500/month add-on.
›Which joint-registry sources do you pull from?
AOANJRR (Australia), NJR (UK), SHAR (Sweden), AAOS (US). Each cited claim's source URL + access date + version number lives in the audit log. If the registry data is revised six months later, the content triggers a withdraw → re-publish workflow.
›How are our robotic-surgery claims (e.g. Mako vs ROSA) protected?
Device-brand claims are comparative-efficacy, high-risk. Both senior medical advisor + outcome data reviewer gates required. Voice card records your platform certifications + annual case volume.
Bring your orthopedic team into the MedSelect network
Phase 2 founding-tenant slots are limited (2 total). First call clarifies outcome-reviewer model + MRR.
Request demo